Haier Unites Global Communities Through 2026 Marathon Series and Smart Home Innovations
Haier has officially marked a major milestone in global community engagement with the successful conclusion of its 2026 Marathon Series, a high-energy initiative that seamlessly blended elite athletics with the future of smart living....
Highlights
- Haier has officially marked a major milestone in global...
- The momentum extended well beyond China, reaching into the...
- By bringing the 2025 Thailand Haier Run champion to...
2026.04.23
Haier has officially marked a major milestone in global community engagement with the successful conclusion of its 2026 Marathon Series, a high-energy initiative that seamlessly blended elite athletics with the future of smart living. The flagship event in Qingdao saw 25,000 runners navigate a scenic course between mountains and sea, but the innovation truly shone at the race expo. There, Haier debuted its Smart Home experience zones, utilizing advanced AI health monitoring and a full-scenario ecosystem to provide athletes with data-driven preparation and tech-integrated recovery services.
The momentum extended well beyond China, reaching into the heart of Southeast Asia and Europe. In Jakarta, the Haier Women’s Day Run drew over 8,000 participants under the theme “Move for Change,” serving as both a competitive regional final for elite athletes and a launchpad for the brand’s latest smart appliances. Meanwhile, in Italy, Haier Europe celebrated its fourth year at the Milano Relay Marathon. Through a 28-member charity relay team, the company channeled its sporting efforts into social impact by supporting Project Nexus, an initiative focused on the education and social integration of unaccompanied foreign minors.
By bringing the 2025 Thailand Haier Run champion to compete in the 2026 Qingdao events, the brand further solidified its vision of a unified global sporting community. This international synergy illustrates Haier’s broader mission: to invest in local communities while leveraging innovative technology to enhance user wellness. Whether through a 10km run or a full marathon, the 2026 series reinforce Haier’s commitment to championing endurance and building a healthier, smarter world for its users across the globe.